For three days, CÎROC hosted a travel & Mediterranean-themed pop-up for VIPs & guests to enjoy their latest vodka flavor, Limonata, as part of their summer campaign.
The moment you walk in, you’re given a Limonata-themed passport with tickets and complimentary drinks. Guest are then taken to a photo booth area for passport photos. Right next to the photo booth, there is a spinning table of CÎROC Limonata suitcases and travel accessories, featuring an Escape with Flavor banner above it.
The party was hosted in collaboration with Yellow Party in Chelsea Pier’s, with the venue outfitted as a Limonata-themed villa with lemons, bursts of yellow, and a Mediterranean theme across the venue. The pop up experience included specialty cocktails infused with the new CÎROC flavor, live music and multiple activations including a wishing fountain, massage and ice-cream.